Satirical consumer affairs show The Checkout is 13% “Easterier” than all other shows on the night before Good Friday.* In this week’s episode, gendered marketing and the equal opportunity to pay more, pet insurance gets put down and dishing the dirt ... (more)on anti-bacterial cleaning products. *Also more “Christmasier” if repeated in December. GENDERED MARKETING Kirsten Drysdale and Zoe Norton Lodge examine the issue of market segmentation by gender and find we’ve all got an equal opportunity to pay more. ADDED INFO: BET 365 Why have I not joined the world’s biggest online sports betting company? Scott Abbot explains. SIGNS OF THE TIME It’s savings time this week! A CLEAN SWEEP Dishing the dirt on anti-bacterial cleaning products. THE CATCH: KIDS SAND Great for kids... and micro-organisms. PRODUCT VERSUS PACKSHOT: JOHN WEST SMOKED OYSTERS Despite what they look like, some people actually like them. IF I COULD SAY ONE THING: ADAM STANKEVICIUS Adam Stankevicius from the Consumers Health Forum says patients still have consumer rights when going to the doctor. PET INSURANCE Scott Abbot tells us what we should look out for when considering pet insurance. F.U. TUBE EPISODE 9 Frozen vegetables, BankWest and Bob Carr’s complaints in this week’s viewer complaints segment with Craig Reucassel.