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After Seth rescinded his invasive search policies for American Jewelry's employees, the ladies that worked the redeem windows return to work. But Seth has a new problem -- profits are down, and he's looking for creative ways to get new customers into... (more) the store. Ashley has an idea that she tried out -- an inflatable gorilla with a banner reading "monster deals". However, Seth has a better promotional plan, which would explain why a couple of customers told Ashley to quit.