Mar 06, 2011 on NBC at 12:00 AM


It all starts with a dream of building the great American success story! In 1952, Harlan Sanders drove cross-country, selling his revolutionary chicken frying equipment. Today, KFC pulls in over $7 billion annually, and has 5200 restaurants in the U.... (more)S. In 1965, Fred DeLuca borrowed $1000 from a friend to open his sandwich shop, and now there are over 28,800 Subways worldwide. Steve Ells borrowed $83,000 from his dad in 1983 to open one of the first fast casual chains in America. Today, there are over 1000 Chipotle restaurants, which earn $1.5 billion in annual revenue. Now, one lucky person will have the chance to open a new fast casual chain in three cities. So who has the next billion-dollar idea?

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Episode 2
Season 1 Episode 2

Mar 13, 2011