The Truth About Supermarket Price Wars

Dec 05, 2011 on BBC One at 8:30 PM


With their price drops, roll-backs, brand matches - as well as that old firm favourite, the two-for-one offer - our leading supermarkets are doing battle for our cash. They claim their price war is good news for shoppers in these tough times, but are... (more) their money-saving offers all they seem? Sophie Raworth takes her trolley round the aisles of Britain's biggest supermarket chains and reveals some nasty surprises at the checkout.

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