We Know Where You Live

Nov 27, 1990 on PBS at 9:00 PM


This NOVA episode examines direct marketing, a phenomenon that affects thousands of people, yet remains mysterious to most civilians. Advertisers are able to keep detailed tabs on their potential consumers, managing to land targeted ads in their mail... (more)boxes each week. Researchers uncover the controversial secrets and complex formulas that allow direct marketing to thrive.

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Can the Elephant Be Saved?
Season 17 Episode 17

Nov 20, 1990

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In the Land of the Llamas
Season 17 Episode 19

Dec 04, 1990