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Ford brand is venturing into the reality television production business with a new show called “Escape Routes” that will promote the 2013 Escape cross... (more)over, which arrives in dealerships this May.
Starting March 31, the series will air for six consecutive weeks at 8 p.m. ET Saturday nights on NBC and at 11 p.m. on a Hispanic network called mun2. The interactive series, which will invite fans to participate online, will feature six teams of two participating in a road-trip competition driving Escapes.