The science series explores varying attitudes to smoking around the world. Filmed in a single day, the documentary meets the people whose lives are defined by the cigarette. Contributors include Allen Carr, who claims he may get viewers to quit by th... (more)e end of the programme, the inventor of the nicotine patch Dr Jed Rose and Dr Chris Proctor, the chief scientist at British American Tobacco who has the tricky task of making a safer cigarette.